When a woman acting the way the society or the men around her want her to do, following fashion trends and with lots of make-up says:
"I am a feminist."
I say, "I doubt it."
We can never be sure why a person is the way she is. We cannot also judge a person if they really want to act in a certain way. I say "I doubt it." because if a person likes performing that is one thing and if they perform only because they cannot think that is another thing.
Feminist or not, lipstick feminist or not, be who you are and be proud of it.